Job Title: Content Specialist
Report to: Digital Marketing Manager
Direct reports:NA
職位：市場專員-內容
彙報對象：數字化營銷經理
下屬：無
Mission
Your mission is to enhance the company's social media influence and user engagement by planning and executing precise content marketing activities, thereby driving business growth and brand promotion.
nideshimingshitongguocehuahezhixingjingzhundeneirongyingxiaohuodong
，tishenggongsizaishejiaomeitipingtaishangdeyingxiangliheyonghucanyudu
，jinershixianyewuzengchanghepinpaituiguangdemubiao。
Major Responsibilities
Duties and responsibilities include, but are not limited to:
61 Plan and implement communication campaigns, including process design, copywriting, and schedule control.
61 Manage content marketing on WeChat, Video Accounts, and Douyin through short videos, live streams, and images. Identify industry trends and user pain points to create engaging topics.
61 Ensure timely content copy delivery as per the marketing plan and collaborate with the communications department for effective social media distribution.
61 Track content data (e.g., plays, interaction, and conversion rates) and optimize content and distribution strategies continuously.
61 Study platform traffic distribution mechanisms and design targeted activities to boost user participation and content metrics.
61 Build and maintain relationships with cross-functional teams to align content marketing with business goals.
61 Monitor industry and competitor content strategies. Conduct regular analyses to provide innovative ideas for company content marketing.
61 Be prepared to undertake any new tasks assigned.
任務職責包括但不限於:
61 負責策劃並執行傳播活動


，包括流程設計、文案打磨及傳播節奏把控等。
61 負責公司微信公眾號、視頻號、抖音等平台的短視頻、直播
、圖文等內容營銷工作；能夠挖掘行業熱點與用戶痛點，策劃出具有高傳播性和高轉化率的選題方向。
61 根據營銷計劃，確保內容文案按時輸出，並與傳播部門緊密合作，在社交媒體上進行內容的有效分發。
61 跟蹤內容數據（如播放量、互動率
、轉化率等）
，通過持續測試來優化內容形式和分發策略
，以提升內容效果。
61 研究不同平台的流量分發機製
，基於規則製定有針對性的活動

，激勵用戶參與，從而提高內容的相關數據表現。
61 與跨職能團隊建立並維護良好的合作關係
，確保內容營銷活動與公司整體業務目標保持一致。
61 關注行業動態和競爭對手內容策略
，定期進行競品分析

，為公司內容營銷提供創新思路和改進建議。
61 積極響應並高效完成其他臨時任務。
Education