WHAT YOU'LL NEED TO HAVE • Broad knowledge of Marketing Communication in Retail • Broad knowledge of media channels • Broad knowledge of the Marketing creative and production process • Good knowledge of Marketing Technology • Good knowledge of Life at Home and Home Furnishing • Broad knowledge of IKEA concept, brand objectives, values and vision • Broad knowledge of IKEA tools, processes and cycles • Good knowledge of digital and social media marketing • Good knowledge of Ingka Group strategies, priorities and key process • Good knowledge of the IKEA multichannel reality and online customer behaviours • Good knowledge of operational plans and goals as well as follow up on KPIs • Good knowledge of change management methods and tools as well as stakeholder management YOUR RESPONSIBILITIES • Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals • Responsible for executing the consistency of messages, tone of voice and brand identity in marketing communication • Responsible for effectively adapting global content locally • Project lead local campaigns and content where necessary including creative briefing, creative review and production, managing budgets and timelines, agency management and campaign follow up • Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact • Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA • Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar) ABOUT THIS WORK AREA We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.